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Resume

Julie Eisterer

HEALTHCARE MARKETING LEADER | BRAND STRATEGY, PRODUCT MARKETING & DEMAND GENERATION

Healthcare companies succeed when people trust their brand, teams collaborate well, and marketing gets real results. I help organizations achieve these goals.

 

I align teams on messaging and strategy, guide organizations through regulatory issues and execute campaigns that fuel growth. With more than 20 years of experience, I have led more than 50 product and service launches, built high-performing marketing teams and developed award-winning campaigns that link clinical expertise to business outcomes. If your brand requires stronger positioning, improved team collaboration, or more impactful marketing, I have tackled these challenges and can help you achieve similar results.

Skill Sets

Strategic Positioning & Brand Management

Lead Generation & Sales Enablement/Training

Go-to-market Strategy
& Product Marketing

Content Creation, Writing & Optimization

PR, Thought Leadership & Social Media

Team Building, Leadership & Mentoring

Integrated, Performance 
& Digital Marketing

Market Research & Audience Segmentation

Budgeting & Performance Monitoring

TECHNOLOGIES: Content Management Systems (WordPress, Drupal, etc.), Marketing Automation Systems (HubSpot, Pardot, etc.), Salesforce CRM, Project / Graphic Software (Adobe Creative Suite, Wrike, Figma, Asana & Canva), Google Workspace, Zoom & Teams, Generative AI Platforms (Gemini & ChatGPT), Microsoft Office Suite, Smartsheet and Digital Marketing Applications (SEMrush, Conductor, MOZ, etc.)

Experience

3/2025 - 11/2025

Innovative Renal Care
($860M+ dialysis provider)

Director of Marketing 
– role eliminated due to corporate restructuring

Franklin, TN

  • Developed 2025 marketing strategy to grow brand awareness, build share of voice and generate demand.

  • Built and scaled marketing initiatives to fuel business growth culminating in 200% increase in new leads and incremental growth in all key performance metrics.

  • Refined messaging with a friendlier brand voice and created content for multi-channel campaigns.

  • Planned and oversaw events, digital advertising efforts, referrer outreach, public relations, social media, and sales enablement.

  • Mapped out Salesforce account and contact properties and led the acquisition and integration of HubSpot marketing automation.

3/2021 - 11/2024

3D Systems Corporation
($480M+ additive mftg company)

Manager, Healthcare Strategic Marketing – Medical Devices

Rock Hill, SC

  • Developed the marketing strategy and directed multi-channel demand generation campaigns to fuel lead pipeline and hit revenue and margin targets for the $90M medical devices segment.

  • Collaborated with SMEs to build an arsenal of thought leadership content, including white papers, webinars, application briefs, eBooks, videos and more than 40 published articles.

  • Built relationships and comarketing programs with customers/partners (Exactech, Onkos, Smith+Nephew, Stryker, Enhatch, Dayton Children's Hospital etc.) to help amplify new 3D-printed applications, AI-driven software innovations and success stories. (Visit 3D Systems Healthcare’s social showcase page.)

  • Introduced communications best practices and MarTech stack tips, including shaping outbound email sequences, lead capture, meeting scheduling, brand voice guidelines and more.

  • Set standards for marketing planning and budgeting, agency briefs, value proposition decks, go-to-market strategy for FDA-cleared devices, printer and service introductions as well as event plans.

  • Extended reach across business areas, to quickly adapt a newly acquired company’s messaging and create critical framework for the company’s new regenerative medicine segment.

1/2017 - 12/2021

Xceler8 Marketing
(Marketing Agency)

Fractional Marketing Director – Healthcare & Life Sciences

Denver, CO

  • Devised clinical and product marketing campaigns, including positioning, messaging, content marketing strategy, writing and design for Allotrope Medical (now Northgate Technologies) and its smooth muscle stimulation technology.

  • Developed high-impact corporate communications, recruitment campaigns and demand generation programs for outsourced medical sales and marketing firms.

  • Wrote and optimized web content for ForCast Orthopedics and Waters ERA (life sciences).

  • Researched and wrote thought leadership content for Synoptek, a managed services company.

  • Spearheaded global product launch planning for a Cordis’ PTA dilatation catheter.

9/2018 - 6/2020

Director, Marketing Communications

MedeAnalytics, Inc.
($93M+ healthcare analytics company)

Richardson, TX

  • Developed, led and mentored a team responsible for innovative creative, brand and product marketing programs, events and social campaigns, yielding 23% MQL to SAL with 27% SAL to SQO conversion rates.

  • Executed product marketing campaigns contributing 39% of sales pipeline.

  • Refreshed, communicated and maintained brand and messaging standards across channels.

  • Revamped the NPS/CSAT voice of customer program to create a friendlier experience, eliminate inaccuracies and boost scores from -11.1 to 28.0 over two years (352% increase).

  • Evolved social programs and content, expanding monthly engagement by an average of 12X.

  • Collaborated with digital teams to transition from Act-on to the Pardot marketing automation platform.

  • Launched and managed an internal communications sharing platform, a new digital asset library, and a new project management system, streamlining processes for over 500 touchpoints in one year.

  • Managed the RFP process and team coordination culminating in 16 RFPs / RFI responses.

  • Evolved the website home page, webinar / event landing pages and blog pages to be more intuitive and user-friendly; plus, created and managed dynamic content areas.

  • Supported over 40 product marketing campaigns and six remarketing campaigns in one year.

1/2011 - 12/2016

Armada Medical Marketing
(Marketing Agency)

VP of Marketing & Client Services / Agency Partner 

Denver, CO

  • Devised/managed B2B and consumer marketing campaigns, including 40 product/service launches.

  • Built agency’s largest, most profitable accounts (Medtronic, Otsuka Pharmaceutical & LivaNova).

  • Produced 30 award-winning integrated marketing and public relations initiatives.

  • Increased client’s global market share to 17% resulting in $47M in client revenue over five years.

  • Led a team of 10 to manage a portfolio of client accounts, achieving an annual client retention rate of 90% by delivering strategic insights and building strong client relationships.


   KEY ACHIEVEMENTS

  • Accelerated product market penetration and sales for Medtronic and its BIS brain function monitoring system, yielding microsite visits lasting 2.5 minutes, a newsletter open rate of 28% and
    a CTR of 10.5%, and four new product evaluations, and multiple six-figure deals.

  • Ignited fast growth, leading to a $415M acquisition of client Renal Ventures by demonstrating significantly better nephrology patient outcomes than the national average. The campaign increased web traffic 300%, doubled the number of event visitors and fueled lead generation efforts.

1/2006 - 12/2010

Director of Client Services 

Armada Medical Marketing
(Marketing Agency)

Denver, CO

  • Directly managed and supervised accounts, achieving substantial growth—doubling the size and revenue of the agency—and leading to promotion to partner and VP.

  • Planned and managed implementation of marketing campaigns and large-scale projects for medical device manufacturers, medical centers, group practices and biotech companies.

 

    KEY ACHIEVEMENTS

  • Turned a struggling product into the industry growth leader by launching a PhRMA-compliant but powerful marketing campaign for Otsuka’s BreathTek urea breath test. Increased market share by 300%, gaining $36M in revenue.

  • Planned / led product launch campaign to introduce Sorin Group’s new S5 Perfusion System heart-lung machine in the U.S. and then expand worldwide. Structured attention-getting campaign, culminating in worldwide market share climb from 33% to 50%.

Education, Certifications & Awards

Bachelor of Arts, Communications

University of Texas at San Antonio

Content Marketing & Inbound Marketing Certifications

HubSpot Academy

Launch Excellence Acceleration Program Certification

Cordis Corporation

Certified Business Communicator Designation

Business Marketing Association

President’s Award

for Exemplary Service as a Board Member, Business Marketing Association

Gold Key Awards (BMA) and Gold Leaf Awards (CHC)

Dozens of gold, silver and bronze awards, including three Best of Show wins

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