Resume
Julie Eisterer
HEALTHCARE MARKETING LEADER | BRAND STRATEGY, PRODUCT MARKETING & DEMAND GENERATION
Marketing leader with over 20 years of experience translating clinical science and outcomes data into campaigns that influence physician behavior and drive commercial growth in medical devices, healthcare technology, diagnostics, and healthcare services.
I help organizations scale revenue through integrated demand generation and brand strategy, including KOL programs that generated $1.2M in closed business and marketing automation initiatives that increased leads by 200% and raised pipeline contribution to 39%.
My expertise covers B2B and DTC execution across agency, consulting, and enterprise environments, helping healthcare innovations reach physicians and patients while delivering measurable results.
Core Competencies
Strategic Positioning & Brand Management
Demand Generation & Sales Enablement/Training
Go-to-market Strategy &
Product Commercialization
Content Creation, Writing & Optimization
Public Relations, Thought Leadership & Social Media
Team Leadership, Building & Mentoring
Integrated B2B, DTC
& Digital Marketing
Market Research & Audience Segmentation
Budget Management & Performance Analysis
TECHNOLOGIES: Salesforce CRM • HubSpot & Marketing Cloud • Adobe Creative Suite • Figma & Canva • Google Analytics • SEMrush, Conductor & MOZ • Wrike, Asana & Smartsheet • WordPress & Drupal • Generative AI: Claude, Gemini & ChatGPT• Microsoft Office Suite
Work Experience
3/2025 - 11/2025
Innovative Renal Care
($860M+ dialysis provider)
Director of Marketing
– role eliminated due to corporate restructuring
Franklin, TN
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Developed the 2025 strategic marketing plan to strengthen brand awareness, expand share of voice, and drive demand across B2B and DTC channels.
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Presented a revenue growth strategy that aligned 330 organizational leaders within seven weeks.
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Built and scaled marketing initiatives, resulting in a 200% increase in new leads and incremental gains across all KPIs.
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Led the acquisition and integration of HubSpot marketing automation to optimize journey mapping, lead scoring, and audience behavior analysis.
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Refined brand messaging and delivered integrated multi-channel campaigns that improved engagement and conversion rates.
3/2021 - 11/2024
3D Systems Corporation
($480M+ additive mftg company)
Manager, Healthcare Strategic Marketing – Medical Devices
Rock Hill, SC
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Spearheaded downstream marketing strategy and directed multi-channel demand generation campaigns to achieve revenue targets for the $90M medical devices segment.
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Produced a KOL and SME-led innovation showcase for 47 industry leaders, generating $1.2M in directly attributed closed business.
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Built a thought leadership program with KOLs and clinical teams: 40 published articles, a bimonthly contributed column in a leading orthopedic publication, and 230 webinar registrants.
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Established co-marketing programs with Exactech, Smith+Nephew, Onkos, Stryker, Enhatch, and Dayton Children’s Hospital to expand market reach.
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Directed go-to-market strategy, agency briefs, and media planning for FDA-cleared device and surgical planning software launches.
1/2017 - 12/2021
Xceler8 Marketing
(Marketing Agency)
Fractional Marketing Director – Healthcare & Life Sciences
Denver, CO
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Developed physician and VAC marketing campaigns, positioning, messaging, and clinical evidence kits for Allotrope Medical’s smooth muscle stimulation technology.
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Optimized web content and landing pages for ForCast Orthopedics and Waters ERA, focusing on SEO, SEM, and conversion improvement.
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Led global product launch planning for the Cordis PTA dilatation catheter in international markets.
9/2018 - 6/2020
Director, Marketing Communications
MedeAnalytics, Inc.
($93M+ healthcare analytics company)
Richardson, TX
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Built and led an in-house agency team responsible for brand, content, events, PR, social media, RFPs, and integrated campaigns.
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Executed product marketing campaigns, achieving a 23% MQL-to-SAL conversion rate, 27% SAL-to-SQO conversion rate, and 39% sales pipeline contribution.
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Led comprehensive brand and voice refresh, establishing visual identity standards and messaging frameworks across all channels and audiences.
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Redesigned the NPS/CSAT program, increasing scores from -11.1 to 28.0 (a 352% improvement), and applied VOC insights to enhance user experience and messaging.
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Launched Pardot marketing automation, a digital asset library, a project management platform, and new creative workflows, streamlining 500+ touchpoints in the first year.
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Devised social programs and content that increased average engagement to 12%.
1/2011 - 12/2016
Armada Medical Marketing
(Marketing Agency)
VP of Marketing & Client Services / Agency Partner
Denver, CO
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Transformed Otsuka’s BreathTek urea breath test from an underperforming product to the industry growth leader through an award-winning, PhRMA-compliant Coin Toss Campaign, increasing market share by 300% and generating $36M in revenue.
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Led the U.S. launch and global expansion of Sorin Group’s S5 Perfusion System, increasing worldwide market share from 33% to 50%.
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Fueled a $415M acquisition of Renal Ventures by demonstrating superior dialysis patient outcomes, driving 300% web traffic growth, and doubling physician event engagement.
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Drove market penetration for Medtronic’s BIS brain function monitoring system, achieving a 28% email open rate, 10.5% CTR, 2.5-minute average microsite visit, four product evaluations, and multiple six-figure deals.
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Managed and scaled the agency’s largest accounts (Medtronic, Otsuka, AlloSource, LivaNova), achieving 90% annual client retention rate.
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Produced 30 award-winning integrated marketing and PR campaigns, including three Best of Show wins, and led a team of 10 across a full portfolio of healthcare accounts.
2/2003 - 12/2010
Director of Client Services
Armada Medical Marketing
(Marketing Agency)
Denver, CO
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Managed and supervised medical device and biotech accounts, doubling agency revenue through implementation of large-scale marketing campaigns.
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Managed resource allocation and directed creation of marketing materials, photography, and videography assets for diagnostics companies and device manufacturers.
Education, Certifications & Awards
Bachelor of Arts, Communications
University of Texas at San Antonio
Content Marketing Certification
HubSpot Academy
Launch Excellence Acceleration Program Certification
Cordis Corporation
Certified Business Communicator Designation
Business Marketing Association
President’s Award
for Exemplary Service as a Board Member, Business Marketing Association
Dozens of gold, silver and bronze awards, including three Best of Show wins