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ProChondrix Product Marketing
Company: AlloSource
Project: ProChondrix Product Launch
- Devised marketing campaign for AlloSource to launch -ProChondrix, a new osteochondral allograft, at four orthopedic surgery conferences.
- By integrating a product website, brochure, preshow mailings, emails, handouts and a KOL event, the product launch became AlloSource’s most effective launch to date.
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