MedeAnalytics Event Marketing

Company: MedeAnalytics
Project: HIMSS 2019
MedeAnalytics reinvested in the largest industry conference and expo. Marketing elevated the company’s brand presence, and the associated digital campaign generated significant traffic and demand.
- 387 badges were scanned throughout the course of the three days at HIMSS19.
- 48 meetings were scheduled and held in either the MedeAnalytics booth or in the Mede meeting place.
- 36 attendees joined the Lunch & Learn session.
- Over 65 guests enjoyed the VIP reception at Cuba Libre Restaurant.
- Of 293 MQLs, 12% were new prospects, yielding in $2.3M in pipeline.